Christmas stalls are an integral part of a shopper’s Christmas experience. No matter where you live, you will always find one, two or several in your local area or shopping centre. But what makes a Christmas stall so good? If you are interested in setting one up, this article will give you the best ideas to help make your Christmas stall stand out from the crowd during the Christmas spree.
This article will cover the following:
- Product range
- Tracking your stock
- Engaging content for your audience
- Essential equipment
- Using social media
- Attention to detail
- Interactions and promotions
1. Your Product Range
Before reading this article, your mind was probably already full of Christmas stall ideas, and you did not know where to start. Therefore, we will take it one step at a time, so you can gracefully work through your marketing methods for your stall.
One of the first steps you should take when planning your Christmas stall is what you offer and sell to the customers. Think about what stands out to you whenever you go to Christmas stalls for your shopping: the lights, the smells, the quality, and range.
Start choosing what it is you want to sell. Traditionally, food and drink stalls are the top choice at Christmas stalls because catering warm food for people will help to keep them warm in the cold weather. Food and drink may include:
- Chocolate/sweets/cookie dough
- Meat: Bratwurst (German sausages), Porky Pig, etc.
- Mince pies
- Alcohol: mulled wine, sherry, etc.
With this approach, you should consider doing something unique with your stall, an option that you do not often see at other Christmas stalls, and ultimately create a new experience for your shoppers.
2. Tracking your stock
When planning out Christmas small ideas, the last thing you want to happen when it has been a hectic day, and your stall has been jam-packed is to suddenly run out of stock. In this sense, you will always need more than you need – which is a good thing because you never know when your supply will run out.
Ideally, you want to ensure your stall does not look vacant during the afternoon rush. No matter whether your stall is big or small, try to take up as much space as you can, with just enough for your customers to navigate around and see what Christmas goodies they can dig out.
For instance, if your Christmas stall ideas are angled towards food, you will want to keep a large quantity of it warm and cold, depending on what it is, so it is worth investing in a portable fridge or oven to help keep the food fresh.
3. Engaging content for your audience
Another idea which will be great for your Christmas stall is through making your stall engaging for your audience, which can be quickly done, but your competitors may also be thinking the same thing. Everything should be consistent, especially the colours, to add a Christmassy vibe. The essentials ideas to include are:
- An eye-catching logo
- Visual signs
- Decorations like wreaths, lights, and a red and white canopy.
As well as these, it would be worth considering printing out materials suitable for your marketing, such as business cards and flyers, along with your social status online. Sometimes having physical content to hand out to your audience will last longer than simply a mention online and will help you stand out more than your competitors. After all, only some of your audience may be very active online, so handing out posters and business cards will make it easier for them to contact you.
4. Essential equipment
Running a small stall is the equivalent to running a shop, and as there will be a lot of numbers involved, you’ll need to keep note of a lot of little details, as well as catering for every occasion during the time your stall is set up. You will need the following equipment to make sure you keep up with the other stalls as well because it is easy to fall behind:
· Card machine
· Mini First Aid Kit
· Post-It Notes
· Money belt (for handling cash and change)
· Extra layers (hats, scarves, gloves, etc.)
· Food and water to last the day for you and your staff
· Paper bags to go with your customers’ purchases
· Table/rack (for clothes if you are selling)
· Price tags
These items are only the bare minimum of everything you need, but they will help make your day a little easier and gives you a general idea of how much preparation is required for your Christmas market stall. If there is anything extra that you should take, then it is worth doing so.
5. Use social media!
Along with selling your chosen items, you also want to sell yourself and your brand to your audience. Social media is a great way to promote your advertisements, build your email marketing list, and boost your overall audience intake.
With how many users are on the internet today, promoting your stall on social media is essential towards enticing a larger audience. After all, your competitors will be doing the same, and maintaining a good online presence will help you with future events too.
- Do this online beforehand to create hype towards your stall arriving in town and encourage customers new and old to visit, and this trick will work towards your stall being busy, meaning more will want to see what all the fuss is about.
- Handy tips to get more notice on social media platforms include using hashtags, tagging your location, and circulating as many posts as you can on your feed and story.
- Using Facebook, Instagram and TikTok will massively improve this to catch your audience’s attention no matter where your location is for your stall, whether it’s Manchester, Birmingham, London or even outside of the UK.
6. Attention to detail
Presentation is vital towards grabbing your audience’s attention, and although it is tiring setting up your stall in the morning, paying attention to detail will pay off as the day goes on.
Make sure to make the most of everything you have at hand, such as shelves, tables, stands and racks, all of which will help add more variety to the quality of your stall. Detail should also be paid towards keeping things in a concise order, whether it’s height, colour, or even prices; after all, you want to make it a pleasant experience for your shoppers, and it will work in your favour to keep things organised.
Keeping your stall well-lit will help catch the attention of other shoppers. Winter can be a dark and cold season but seeing somewhere that looks cosy and warm will also attract them more and help you stand out from the crowd.
7. Interactions and promotions
To keep a business looking good will always work two ways: interacting with your audience and promoting your market. Of course, you want to be sociable and friendly to people, but not too friendly, as it can make you look desperate. Here is how you can best improve these two approaches:
- Interacting with your audience – whilst people may like to browse in peace, it does help to try and engage them as much as possible. Be pleasant and friendly and see what it is they are looking for. Try to read off their body language what they are most invested in when searching through your stock.
- Promoting your market – everyone at a Christmas market will get competitive with each other, and so will you, so you need to ensure you get creative with any gifts you are willing to give away for free, buy-one-get-one-free deals, 50% offers and more. To catch shoppers’ attention more, you can use big signs and business cards to accomplish this.
Do Not Stall for Time!
There are multiple angles you can take towards perfecting your Christmas market stall, but at the end of the day, nothing is perfect, but you will want to ensure you approach it from every possible angle.
You want it to be fun and Christmassy, as well as to make it a pleasant experience for everyone with everything you wish to offer. In early preparation, you can start by heading online and searching what people will most likely want to buy from a market stall, and you can cater towards this sooner rather than later to improve your quality and range.