We all know that online marketing has become vital in today’s digital era. However, never underestimate the importance of offline promotion for your online business. With Internet Day coming up on 29th October, find out how to use business cards and printed materials to promote your online business offline.
Over recent years, digital marketing has become all the rage amongst businesses. We live in a digital era, so it is little wonder that online marketing and promotion has become so vital. However, many business owners make the mistake of thinking that offline promotion is now redundant. This is not the case. There are many benefits that come from using products such as business cards to promote your business offline.
So, why is offline marketing still important when it comes to promoting your business? Well, there are a number of reasons behind this. Promoting your business offline is something that you should be doing alongside online promotion. This then covers all the bases and maximises your chances of success.
Using business cards, flyers, and posters can help you to promote your business offline in a number of ways. Some of the key ways in which you can make use of these materials to promote your business offline include:
• Using cards and flyers at events and conferences: When you attend events and conferences, it doesn’t come across as very professional to be scribbling down your phone number and details on paper for those you network with. When you have business cards, you can hand them out and promote your business to customers and other businesses at the event. Moreover, they will still have the card on them when they leave the event. This will keep your business fresh in their minds.
You can also use flyers at these events to promote your business. This can also attract the attention of customers, and highlight what your business offers to those attending the event.
• Leaving your cards and flyers at venues: Another great way to promote your business with these cards and flyers is to leave them at strategic locations. The locations should be based on the nature of your business. For instance, you could leave them in public places such as libraries, surgeries, and other locations that you feel will be frequented by your target market.
• Advertising events with posters: You can also make use of posters to promote events that your business may be holding. This then means that anyone passing by can see the poster. They may then tell their friends about it, so it can have a snowball effect. Placing your posters in strategic places where they are in the line of sight is important. Also, make sure that they are vibrant and colourful so they stand out and catch the eyes of passers-by.
• Using leaflets: Another great way to use printed material to promote your business offline is to send out leaflets to customers. When people go online to look at companies they have to make a decision there and then. If they don’t, there is a chance they will forget all about your company and website.
On the other hand, if there is a leaflet sat in front of them all the time, they are more likely to pick it up and have a good read through. Of course, they may put it back down again. But it will still be there in front of them once they close it.
These are all effective methods of promoting your business offline using traditional printed materials.
With printed marketing materials such as these, you will have tangible promotions materials that will help to keep your business fresh in the minds of your target customers. It is also important to remember that while we take the internet and online activity for granted, not everyone uses it regularly. Many older people, for instance, don’t spend time online. So, if your target market is the elderly, printed material for offline marketing is vital.
By using these materials to market and promote your business, you can complement your online marketing methods perfectly. This means that you can target customers that are both online and offline. By doing this, you don’t end up cutting out a whole group of people from your marketing efforts.
James Birch is the sales and marketing manager at Colour Graphics. He is an expert in quality printed marketing materials
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