Business cards: functionality and punctuality are at the forefront of their design. It is a simple and quick way to display information about your business to your potential customers. There are many ways you can design your business cards to be as appealing as possible to your audience. In this article, you will find useful information about what to include on a business card and how you can make the most out of this feature to benefit your business, unlike anything before.
Table of Contents
What is a business card?
If it is your first time setting up a business, you may be unaware of what a business card is. In which case, it is a small card that displays handy information about your business, from the logo to your brand name and contact details. Although these are the basics, there is a lot more about business cards that you need to know about and how they are more valuable than for your customers to look online about your business instead.
The template for your business card should be simplistic too. If someone sees that too much is going on on your business card, it may distract them and not find it interesting. At the same time, if there is too little, they will find it boring. Therefore, you need to meet in the middle and don’t share too much, nor too little, about yourself and your business on a business card.
Check out the top best pop culture references to business cards.
Contents to include on the front of a business card
The front of a business card should only include the absolute necessities and save the chunkier information for the back of the card. The front is the first thing your customers will see, so you want it to be iconic and stand out more from the other business cards they may have.
Your business card should also be tailored to your business, which can vary depending on the company you work for. For example, if your company specialises in green colours, consider having your card in this colour or leniency towards formality if your business is mainly smart casual.
As the logo is a visual icon of your company and what you specialise in, this should be one of the first things your customers see on the card. This makes you feel trustworthy and professional. You can choose anywhere on the front of your card for your logo to go: in a corner, slap bang in the middle, or even if you want it to be a bit different and slightly to the left or the right.
Under your logo, you inevitably need your brand name and tagline, immediately something your customers can connect to, so make sure you include these on your business card too.
Check out why business cards are important for brand marketing.
Contents to include on the back of a business card
Around the top or the middle of the back of the card, you should include your name and job title. This is an efficient way of introducing who you are and what your job consists of. For example, if your name is John Smith, you can have either your first or full name (although this is more formal) on it, and then your job title underneath, such as ‘Consultant’ or ‘Technician.’
Towards the bottom of the back, you can add contact details for your business. This includes an address, email, and social media handles such as Facebook and LinkedIn. You can reward customers for picking up one of your cards, such as a snapshot of your company location on Google Maps if there is room on your card, or a QR code that your customers can scan to access something online.
Find out how to include booklets to advertise your business too.
Different Practical Printing Information
Now that you have thought about the design of your business card, you need to consider how your business cards will be printed. The following information is important when considering your printing:
- Bleed line: this is the edge point of your business card. This comes in the form of a white border, and if you do not want this to appear on your card, then you will need to extend your background colours so that they will be on the edge.
- Safety line: these are the borders inside the cutting area, so keep the important details here: logo, name, address, numbers, etc.
- Trim area: A lot of mechanical expertise are made when printing business cards, and the actual cut can occur anywhere from the bleed to the safety line. This is why it is best to keep the necessary text and images towards the middle of the card so that they are not in the way of the trim area.
Check out our handy guide on how to fold a leaflet.
Design the Ultimate Business Card Now
These are the reasons why business cards are still very popular today. Despite the advances of technology and how much easier it is to access company information online, having physical media contacts like booklets or business cards stands the test of time and helps to add more character to your business.
They are also very appealing on the eye. By following this essential guide about what to include on a business card, this will help to build a better connection with your customers and will help them to remember your brand a lot better too.
Furia, G. (2019, May 30). The Importance of Carrying a Business Card. Furia Rubel Communications. Retrieved from https://www.furiarubel.com/news-resources/importance-carrying-business-card/#:~:text=The%20business%20card%20represents%20your,overall%20image%20of%20the%20business.
MobiCard Inc. (2020, June 1). Top 10 Pop Culture Business Card References of All Time. Mobilocard Blog. Retrieved 10th May, 2023, from https://www.mobilocard.com/post/top-10-pop-culture-business-card-references-of-all-time
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