A business card is still an essential tool, even in the digital age. It is a tactile promotional and marketing tool that every self-respecting entrepreneur should have in his or her pocket.
The business card has evolved in recent years but is still used in the same way. To tell people who you are, what your business does, and to get noticed.
The business card was born. It was used by the upper classes to introduce themselves to other people who would benefit them in the world of commerce. The receiver would decide if, on receiving their card at home, the sender was worthy of meeting them.
In most cases, the business card was elaborate and calligraphy was often used on homemade paper. The better the card, the better the business.
In some way, the modern business card is much the same. People prefer weightier, well-designed business cards over cheap and flimsy cards. They tend to have more impact on the public if they’re memorable.
In the 1800s, calling cards as they became known, could become a diplomatic nightmare if you got it wrong.
The corners represented a message to the receiver:
Contrary to popular belief, GSM is not just about thickness.
When it comes to choosing the paper or card for a business card, the higher the GSM figure, the better quality the card and the finish will be.
Gloss papers are created using various techniques and materials with a coating of china clay which adds weight. This top layer is then polished by rollers to give an exquisite finish. This finish allows for excellent reproduction of fine lines and pictures. The gloss finish separates the microscopic dots that make up a graphic or image, giving a much sharper and focused reproduction.
Generally, 260gsm paper or card would be used as a cover of a booklet, whereas 135gsm is used for inner pages. If you want a higher quality business card that feels weightier and more sturdy, then choose a paper with a higher gsm.
We don’t tend to leave calling cards in the modern age, not do we wait expectantly to be received in the drawing room. But a well-designed business card can say a lot about your business.
James Birch is the sales and marketing manager at Colour Graphics. He is an expert in quality printed marketing materials
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