Tips

  1. The Psychology of Typography – What is in a Font?

    If you ask people what they think of the typeface ‘comic sans’, you're pretty much guaranteed an hour-long debate. It's a typeface that nobody seems to like or want anywhere near them.

    [...]

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  2. 5 Creative Ideas for Your Next Direct Mail Campaign

    Direct mail campaigns areed promotional activities that get right to your customer. But sending mail to a database of customers is does not guarantee success.

    Like other promotional campaigns[...]

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  3. When, Where and How to use Pop-Up Banners to Generate More Business

     

    Banners are a fantastic way to get your business noticed. High-quality materials, superb design and vibrant printing all help to get your sales and promotional message out there[...]

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  4. How to Strategically Use Pavement Signs to Increase Footfall

     

    Attracting more people into your store means increasing visibility.

    It is not enough to just put out the bunting and hope that the masses come traipsing in through your door. You[...]

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  5. Marketing for Start-Ups

    There are numerous reasons why fledging businesses with so much promise shrivel and wilt away before they have a chance to grow and blossom.

    One reason is cash flow. A stuttering, intermittent[...]

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  6. Are Exhibitions and Trade Shows Still Relevant in the Digital Age

    The Industrial Revolution drove change with looms and steam. Today our industrial world is driven by technology.

    The Digital Age is well and truly upon us. It has revolutionised so many parts[...]

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  7. How to Make an Impression on New Customers: Welcome Packs

    What difference could a ‘welcome pack’ make to your business?

    The answer is that it could make a huge difference.

    When you bag a new customer, you need to show them from the start tha[...]

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  8. How Digital Printing is Changing the Future of Communications

    Imagine if you created an advertising campaign that not only made people stop, smile and think- but impacted them enough to start a social media discussion about it?

    In other words, advertising[...]

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  9. 10 Things EVERY Leaflet Should Include

    Every flyer should have a purpose. Whether it's promoting an upcoming event or advertising your business, product or services.

    Designing a leaflet can be a lot of fun but there are some basic[...]

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  10. The 7 Best Lead Capture Apps for Trade Shows

    The main reason you invest time, money and energy into trade shows is so that you can capture a whole new swathe of leads.

     

    Once you have these leads - conversations and contact[...]

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  11. How the New Lego Movie is using Posters for Promotion – and How You Can Too!

    The Lego Batman movie is due for release in early 2017 and as you would expect, there are posters and promotional tools galore to set the wheels in motion to make this animated movie a success[...]

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  12. 5 Postcard Marketing Strategies That Actually Work

    A marketing campaign needs to evoke positive emotions in people.

     

    It needs to be tactile and be able to identify a problem and present the solution. At best, it creates a longing[...]

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