You can make all your office design ideas begin to take shape with self-adhesive vinyl. Seriously. You can have whatever design you like printed on this self-adhesive vinyl, and it can then form the foundation of all other decisions. You can brand your office, successfully communicating your vision and values to your clients and customers. However, before you start making decisions about such small details, you need to explore high-level ideas first.
Your company brand, which should be reflected in your office design ideas, is more than just your logo. Even if you write a mission statement and hide visions and goals in your business plan, it is nothing If you don’t include people. The different stakeholders, from the worker on the floor to the directors, deserve a say. What are their needs and what is their vision? What do they believe should be communicated in the design of the office, and how can this be captured?
It is often the case that we strive for happy workers, understanding that this creates satisfied clients and customers. Therefore, the design of the office represents your brand values – serving the needs of people who work within it.
One of the most important secrets of the larger brands’ success is the capacity to stretch this brand across channels. We live in an omnichannel world, and your customers see you online as well as in person. You need the design you see on your website to carry through to the plan they see in your offices. If you have a colour scheme online, then this should be reflected in your design ideas.
If you don’t want the tail of your website wagging the dog that is your office, then any colour changes in your office space should be taken across your online media channels too.
You should also seek inspiration for your office design ideas from the outside. Your location is essential to your identity, and you want to create a connection with your community. You could incorporate iconic images or silhouettes of the buildings to fix your company in your area. Not only can it offer head-turning design and become a starting point to conversations with clients and customers.
Branding needs to be used wisely. It might be an excellent way of stamping your identity where your clients and customers sit and browse. However, in your staff areas, it can feel oppressive. It is better to be more subtle with your employees. They do not need to feel brainwashed by your corporate messaging. They want spaces where they can collaborate and be creative.
Extending this further, you should consider a breakout space for staff. There should be a place that promotes relaxation and encourages chatting. Not only does this communicate your commitment to your staff’s wellbeing, but it also ensures they are focused on tasks when in areas designated for work.
You could also design in a breakout space for collaboration. Having a place where people are expected to sit, discuss and explore ideas allows for freedom from the constraints of a desk and a computer screen.
A lot of this advice is out-of-the-box and encourages you to reimagine your brand and how you see your people. Brand and relationships are the substance. Your knowledge of this should influence the style you choose. Therefore, those that go for flashy and overly fashionable interior design with little thought to the message tend to regret the choices. Also, over-spending on interior design gives the impression that you are happy to waste shareholders’ and stakeholders’ money.
Therefore, everything about coming up with design ideas for your office is about balance. It needs to be stylish and forward-thinking, but it also needs to support the work and the bank balance of the business.
Designing a new workspace is an opportunity. You have the chance to imagine what you want your business to be, the opening to talk with your staff about their needs and the possibility to reimagine your brand. You should be excited about this. It would help if you were passionate about the choices you make and want to make a big ceremony about revealing your design to the world. In short, this is more than choosing a new paint colour and selecting blinds over curtains. The way your office is designed will directly impact your success as a business.
James Birch is the sales and marketing manager at Colour Graphics. He is an expert in quality printed marketing materials
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