Marketing & Advertising

  1. The Biggest Lies In Advertising History

    It's widely known that you shouldn't take ads too seriously, yet still, we hear about companies taking advantage of consumers through their advertising. The average person sees around 6,000 to 10,000[...]

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  2. The MLM Marketing Trap

    We've all come into contact with an MLM, or multi-level marketing company and, in many cases, you may have purchased goods from an MLM agent or distributor. In short, MLM or multi-level marketing is[...]

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  3. Advertising slogans that sell - and how to create your own

    We are literally surrounded by advertising. It's prevalent in all the media we consume from newspapers and other publications to television and social media. It’s even plastered all over the sides o[...]

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  4. Outrage marketing: why shock sells

    Any press is good press - a mantra that is heavily relied upon when it comes to outrage marketing (which you might know as ‘shock advertising’). Can you remember the last social post by a brand tha[...]

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  5. The importance of avoiding unethical advertising practices

    There are times in your marketing career where you will naturally question the ethics of a campaign, or may even be involved in something that is deemed unethical. Try as you might, it can be unavoidable[...]

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  6. Top Pub Promotion Ideas

    In these uncertain times, it’s more important than ever to up your marketing game and attract more customers – especially when you are in the hospitality sector. For pubs, it’s easy to hit a midweek ‘slum[...]

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  7. Innovative Uses for QR Codes

    Unless you have been hiding under a rock for the last few years, you will have probably heard that QR Codes are becoming the latest technology trend. But what are  QR codes used for, exactly, and[...]

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  8. Essential Higher Education Marketing Strategies

    Thanks to modern life, the world of higher education marketing is moulding into a completely new spectrum. Here we discuss the essential higher education marketing strategies that are boosting enrolment[...]

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  9. Customer retention - how to create long-lasting relationships with your customers

    You’ve worked hard, gotten past the objections, and you’ve landed a customer. Whether they are your first customer or your ten-thousandth, what’s the most critical factor now?

    Keeping them[...]

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  10. Self-Adhesive Vinyl - what is it?

    Self-adhesive vinyl falls firmly into the ‘does what it says on the tin’ when it comes to naming conventions.

    It’s vinyl[...]

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  11. How can you use direct marketing strategies?

    Printed leaflets might feel out-dated in a world of social media; however, it can be a highly effective[...]

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  12. Why you should engage in an omnichannel marketing strategy

    Working online is a
    no-brainer.  It is the most powerful
    route to the biggest market.  However,
    you should not discard your graphic[...]

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