Marketing & Advertising

Any press is good press - a mantra that is heavily relied upon when it comes to outrage marketing (which you might know as ‘shock advertising’). Can you remember the last social post by a brand tha[...]

There are times in your marketing career where you will naturally question the ethics of a campaign, or may even be involved in something that is deemed unethical. Try as you might, it can be unavoidable[...]

In these uncertain times, it’s more important than ever to up your marketing game and attract more customers – especially when you are in the hospitality sector. For pubs, it’s easy to hit a midweek ‘slum[...]

Unless you have been hiding under a rock for the last few years, you will have probably heard that QR Codes are becoming the latest technology trend. But what are  QR codes used for, exactly, and[...]

Thanks to modern life, the world of higher education marketing is moulding into a completely new spectrum. Here we discuss the essential higher education marketing strategies that are boosting enrolment[...]

You’ve worked hard, gotten past the objections, and you’ve landed a customer. Whether they are your first customer or your ten-thousandth, what’s the most critical factor now?

Keeping them[...]

Self-adhesive vinyl falls firmly into the ‘does what it says on the tin’ when it comes to naming conventions.

It’s vinyl[...]

Printed leaflets might feel out-dated in a world of social media; however, it can be a highly effective[...]

Working online is a
no-brainer.  It is the most powerful
route to the biggest market.  However,
you should not discard your graphic[...]

Charity marketing is involved.  You need to capture the emotions of the
audience without being too manipulative and too exploitative. A great marketing
[...]

One piece of essential kit when you are networking is the business card. You
will find it strangely[...]

As we come to the end of what has been a fraught and uncertain year for many businesses, thoughts are understandably turning to 2021. Thankfully, we’re ending the year with a renewed sense of optimism a[...]