Marketing & Advertising

Unless you have been hiding under a rock for the last few years, you will have probably heard that QR Codes are becoming the latest technology trend. But what are  QR codes used for, exactly, and[...]

Thanks to modern life, the world of higher education marketing is moulding into a completely new spectrum. Here we discuss the essential higher education marketing strategies that are boosting enrolment[...]

You’ve worked hard, gotten past the objections, and you’ve landed a customer. Whether they are your first customer or your ten-thousandth, what’s the most critical factor now?

Keeping them[...]

Self-adhesive vinyl falls firmly into the ‘does what it says on the tin’ when it comes to naming conventions.

It’s vinyl[...]

Printed leaflets might feel out-dated in a world of social media; however, it can be a highly effective[...]

Working online is a
no-brainer.  It is the most powerful
route to the biggest market.  However,
you should not discard your graphic[...]

Charity marketing is involved.  You need to capture the emotions of the
audience without being too manipulative and too exploitative. A great marketing
[...]

One piece of essential kit when you are networking is the business card. You
will find it strangely[...]

The internet seems to offer a world of opportunity for the
marketer.  However, there is still a
chance to win a loyal customer using offline techniques[...]

A simple act of poster printing and
offering the customer a powerful experience as they enter the store[...]

Sustainable marketing should be an integral part of your
marketing plan.  It is more than just
another buzzword or passing fancy that can tick a social[...]

When you are looking to build top quality customer
relationships, you need to recognise these consumers are confident of what they
do like and what they[...]