Marketing & Advertising

We are literally surrounded by advertising. It's prevalent in all the media we consume from newspapers and other publications to television and social media. It’s even plastered all over the sides o[...]

Any press is good press - a mantra that is heavily relied upon when it comes to outrage marketing (which you might know as ‘shock advertising’). Can you remember the last social post by a brand tha[...]

There are times in your marketing career where you will naturally question the ethics of a campaign, or may even be involved in something that is deemed unethical. Try as you might, it can be unavoidable[...]

In these uncertain times, it’s more important than ever to up your marketing game and attract more customers – especially when you are in the hospitality sector. For pubs, it’s easy to hit a midweek ‘slum[...]

Unless you have been hiding under a rock for the last few years, you will have probably heard that QR Codes are becoming the latest technology trend. But what are  QR codes used for, exactly, and[...]

Thanks to modern life, the world of higher education marketing is moulding into a completely new spectrum. Here we discuss the essential higher education marketing strategies that are boosting enrolment[...]

You’ve worked hard, gotten past the objections, and you’ve landed a customer. Whether they are your first customer or your ten-thousandth, what’s the most critical factor now?

Keeping them[...]

Self-adhesive vinyl falls firmly into the ‘does what it says on the tin’ when it comes to naming conventions.

It’s vinyl[...]

Printed leaflets might feel out-dated in a world of social media; however, it can be a highly effective[...]

Working online is a
no-brainer.  It is the most powerful
route to the biggest market.  However,
you should not discard your graphic[...]

Charity marketing is involved.  You need to capture the emotions of the
audience without being too manipulative and too exploitative. A great marketing
[...]

One piece of essential kit when you are networking is the business card. You
will find it strangely[...]