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Marketing & Advertising

  1. QR Codes

    Innovative Uses for QR Codes

    Unless you have been hiding under a rock for the last few years, you will have probably heard that QR Codes are becoming the latest technology trend. But what are  QR codes used for, exactly, and[...]

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  2. Students

    Essential Higher Education Marketing Strategies

    Thanks to modern life, the world of higher education marketing is moulding into a completely new spectrum. Here we discuss the essential higher education marketing strategies that are boosting enrolment[...]

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  3. Customer retention

    Customer retention - how to create long-lasting relationships with your customers

    You’ve worked hard, gotten past the objections, and you’ve landed a customer. Whether they are your first customer or your ten-thousandth, what’s the most critical factor now?

    Keeping them[...]

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  4. Self-Adhesive Vinyl - what is it?

    Self-Adhesive Vinyl - what is it?

    Self-adhesive vinyl falls firmly into the ‘does what it says on the tin’ when it comes to naming conventions.

    It’s vinyl[...]

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  5. How can you use direct marketing strategies?

    How can you use direct marketing strategies?

    Printed leaflets might feel out-dated in a world of social media; however, it can be a highly effective[...]

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  6. Why you should engage in an omnichannel marketing strategy

    Why you should engage in an omnichannel marketing strategy

    Working online is a
    no-brainer.  It is the most powerful
    route to the biggest market.  However,
    you should not discard your graphic[...]

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  7. Marketing a charity – the do’s and don’ts

    Marketing a charity – the do’s and don’ts

    Charity marketing is involved.  You need to capture the emotions of the
    audience without being too manipulative and too exploitative. A great marketing
    [...]

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  8. Networking 101: How to network successfully

    Networking 101: How to network successfully

    One piece of essential kit when you are networking is the business card. You
    will find it strangely[...]

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  9. Top offline marketing trends for 2020

    Top offline marketing trends for 2020

    The internet seems to offer a world of opportunity for the
    marketer.  However, there is still a
    chance to win a loyal customer using offline techniques[...]

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  10. How to drive sales using retail merchandising techniques

    How to drive sales using retail merchandising techniques

    A simple act of poster printing and
    offering the customer a powerful experience as they enter the store[...]

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  11. What is sustainable marketing, and how can you use it?

    What is sustainable marketing, and how can you use it?

    Sustainable marketing should be an integral part of your
    marketing plan.  It is more than just
    another buzzword or passing fancy that can tick a social[...]

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  12. Tips for building great customer relationships

    Tips for building great customer relationships

    When you are looking to build top quality customer
    relationships, you need to recognise these consumers are confident of what they
    do like and what they[...]

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