There are numerous reasons why fledging businesses with so much promise shrivel and wilt away before they have a chance to grow and blossom.
One reason is cash flow. A stuttering, intermittent flow of cash into the coffers means daily/weekly/monthly operating cash is low.
This means that belts are tightened to strangulation. Activities like marketing and promotion are put on the back burner. When this happens, the bell of doom chime.
Marketing and Promotion is a Necessity, not a Luxury
When the bank account is near to empty, it can seem like sheer folly to invest in an expensive promotional and marketing campaign. Caught in a ‘what comes first - the chicken or the egg?’ scenario, many start-ups focus on delivery instead of letting people know they are there.
But advertising your business in the wrong place is just as bad as not advertising. This is where the infographic comes in.
Rather than waste money, take a look at the range of promotional and marketing options that are open to you.
Consider their cost, but also look at their reach – who are they reaching? When? Are these the people who are your customer demographic?
Short, Mid and Long Term Marketing Strategy
Being creative with your marketing means that you can reach people with a short, time-bound campaign. You can reach out to new markets with a mid-term plan and cement your fledgeling business with firm foundations and long-term marketing strategies.
Will your business survive to year six?
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<a href="https://www.colourgraphics.com/blog/marketing-start-ups/"><img class="alignleft size-full wp-image-1172" src="https://www.colourgraphics.com/media/magefan_blog/2017/05/What-type-of-marketing-is-most-effective-for-start-ups.jpg" alt="What type of marketing is most effective for start ups" width="750" height="7532" /></a>