No doubt you will be concentrating all your efforts on making the stand as attractive, informative and intriguing as possible. These are the three things that pull delegates and customers to take a closer look.
In a large exhibition hall, rammed full of people and competing exhibition stands. It is a tough call but there is possibly one thing you could be leaving out – lighting.
Lighting is not usually included in an exhibition package. In most cases, the price you pay is literally for a square of carpet in a larger room, with two or three partition walls, depending on the stands location.
With lighting, you need to be organised. As a footnote, check the instructions of your next exhibition as anything electrical, including spotlight and extension cables will need to have undergone a PAT (Portable Appliance Tested) and carry the suitable label with signature and date of when this was carried out (this is for the UK – for other countries, check their requirements).
The use of a spot or flood light is possibly the easiest ways of lighting an exhibition stand.
Spotlights are designed to be subtle, and can be used to pick out certain features. They are relatively compact and their placement means that they don’t block the view of the important information on your backdrop.
If you need or want larger illumination, choose a floodlight. As the name suggests, the area that is illuminated is a lot bigger, lighting up a larger surface area.
The second decision for mobile lighting of your exhibition stand is whether to opt for LED lighting of halogen.
Many people and businesses are swapping to LED lighting as this is a more environmental and sustainable option. LEDs don’t waste energy as they don’t create heat which when you are working in the small space afforded by an exhibition stand, is very welcome!
The use of less energy does not make LEDs dim, however. You will find that bright-white LEDs really pack a punch when it comes to luminosity.
LEDS are also the favoured option over halogen as they have a longer life expectancy. LEDs can last 30 times longer than halogen bulbs.
When it comes to using them as part of your exhibition stands, LEDs are also less fragile, are more able to withstand ‘life on the road’. The filaments in halogen bulbs often succumb when bounced around in transit.
Halogen bulbs get hot. You will have to switch them off about 10 minutes before you pack them away which could essentially mean plunging your stand into darkness.
An under-utilised form of lighting is the rope light. We like the idea of rope lights for many reasons;
When consider how to light an exhibition stand, you need to understand how to light your stand and how to do this safely.
Lighting your exhibition stand illuminates it, making it noticeable to people as they pass by. You can also use lighting to highlight certain areas of your stand, drawing people’s attention to a certain piece of information.
James Birch is the sales and marketing manager at Colour Graphics. He is an expert in quality printed marketing materials
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