The Industrial Revolution drove change with looms and steam. Today our industrial world is driven by technology.
The Digital Age is well and truly upon us. It has revolutionised so many parts of our lives, and to an extent has abolished many things that used to be standard in the business world. Do we still need exhibitions and trade shows when we can view whatever we want and communicate online so easily?
Critics agree that there will be changes in the ‘look’ of exhibition or trade show stands. They will evolve and take on a new look and purpose. The digital age is not about making everything obsolete, it’s about making changes that support the new era of technology. Businesses should try and embrace the new look and feel of trade shows, and use the changes to their advantage.
In the past, the trade show has been a simple tool. Complete with lighting and a printed backdrop, you and your staff probably spent many hours collecting information from people, interacting and possibly demonstrating products.
In some ways, this may not change, but you might want to look into revamping your trade show stand.
We think so, and so do plenty of other businesses. But why?
Human interaction. Connecting with people face-to-face, making personal connections and starting long-term business relationships come from the very valuable process of talking with people.
Even in the digital age, exhibitions and trade shows are still a valuable addition to your promotional campaign because of the people who attend.
It is more important than ever to create trade show or exhibition stands that grab the attention of the delegates.
In the digital age, your stand needs to be tech savvy without completely selling out to the digital age. Make sure your stand doesn’t just become a place for people to log on and check their emails.
You have to create an exhibition stand that entices people but still offers them key information. Create the right impression in seconds by having a stand backdrop that is professionally designed and printed to the highest standard.
At Colour Graphics, we have a design service as well as a range of quality exhibition materials that suit all businesses and all budgets. Call our team today.
James Birch is the sales and marketing manager at Colour Graphics. He is an expert in quality printed marketing materials
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