If you have attended an exhibition or a conference, you will be familiar with trudging through halls, collecting leaflets and freebies, being enticed by colourful, glowing exhibition stands… and of sore feet and the feeling of your senses being assaulted by colour, lights and happy, smiling sales-trained people.
And yet, little changes. It will possibly always be this way that so much so, standing out from the sea of clashing colours and who has the best sales patter will always be difficult. This is why as a beginner, you will be looking for exhibition stand ideas that help you and your business stand out, even if it is just a little.
As a design and print company, we work with many businesses, across all sectors and industries to produce printed materials that gets them results. From leaflets to roller banners, to freebies and more, we have seen trends come and go. Thus, we have created a list of fabulous exhibition stand ideas that we have been tried and tested over the years.
Enticing delegates with a game or two at your exhibition stand is theme we have started to come across in recent times. And we are not talking Scrabble or Monopoly. Not the board game anyway.
Fun, challenging and competitive, getting people to have a go is something that can entice people to your stand, leading to conversation, contacts, engagement and possibly a few leads and sales too.
This is not an original idea by any stretch of the imagination but, as the saying goes, if it is not broken, don’t fix it!
Offering a competition is a great way to have those snippets of conversation with people that can make a huge impact and difference to your business. It can be something as a meal for two for the person’s whose business card drawn out of the pot to spot the ball etc.
The point is that you need a hook to draw people over to your stand – and a competition is a fabulous way of doing so. That way, when they pick up a leaflet, you can talk to them about it and this means they have a better memory of meeting you, your product and so on.
These are a great way of lightening the atmosphere and introducing a bit of fun to your stand. Hire a photo booth, invite delegates to have their photo taken and ask them to caption it with some reference to your brand.
A great idea with a competitive element too because everyone loves a winner! Ask people for permission to use on your social media platforms, and tag them in it to get even more mileage out of it.
If you have a great product, and you have the flair, a great idea is to host a Q&A or infomercial session.
You can do these two or three times in a day, when there is peak traffic flowing past your stand. You introduce your product, generally giving an informative, fun talk around your product or service and then invite questions from your audience.
At the end of the talk, have people mingling with your crowd giving out business cards or postcards. Give an extra incentive with a ‘money off’ coupon too.
Conferences and busy places and the one thing that can be missing is a chair for delegates to rest their weary legs and aching feet.
Some businesses offer coffee, tea and other refreshments which is a great idea. You will need to ensure that you have plenty of supplies, plenty of people to keep the place looking clean and tidy, as well as electrical equipment that has the relevant safety check on it, as well as someone with a food hygiene certificate.
Your exhibition stand will soon become a welcome haven in an otherwise busy day, but with your printed promotional material dotted about, and people making conversation it is a great way to engage with potential customers.
Of course, all these ideas work if you have the right backdrop which is why we have a selection of exhibition stands for you to choose from. From having your logo right in the eye line of your customers, to containing important information like who you are and how to contact you, an exhibition stand should be the canvas against which you sell your business, product and people.
Get it right and it will be worth every penny. But get it wrong, and the results will not be as pleasing.
James Birch is the sales and marketing manager at Colour Graphics. He is an expert in quality printed marketing materials
Your cart is empty