Are Marketing and Advertising the Same Thing?
They may the same or similar goals, but that doesn’t mean that marketing and advertising are the same. We explain the key difference and examine…
Offline marketing
Why You Should Combine Online and Offline Marketing
Online marketing – think pay-per-click (PPC), paid advertisements as well as natural, organic reach on social media – is powerful. Offline marketing – adverts, post…
7 Offline Marketing Tactics Tipped for a Comeback in 2018
Marketing techniques and tools come and go, but we predict we will see a return of some forgotten tactics in 2018. Get ahead of…
The Benefits of Letterheads for Your Business
More and more businesses across the UK are going paperless these days. However, one thing that most have not done away with is company letterheads.…
Promote Your Online Business Offline with Business Cards and Printed Materials
We all know that online marketing has become vital in today’s digital era. However, never underestimate the importance of offline promotion for your online business.…
Clever Design Tips for Eye-Catching Business Cards
The business card still has its place, even in the digital age. But it needs to work a little harder to be truly eye-catching in…
Tips and Tricks for Great Events Programme Leaflets
If you have an up and coming event, you need to ensure you create a programme so that attendees know the itinerary for the day.…
Where is the Most Effective Place to Position Outdoor Banners?
It can seem simple on the surface, but have you noticed how many outdoor banners, banner stands and posters are ‘hidden’? If you are planning…
How to Strategically Use Pavement Signs to Increase Footfall
Attracting more people into your store means increasing visibility. It is not enough to just put out the bunting and hope that the masses…
How to Leverage ‘Thank You’ Cards for Your Business
We live in a world of instantaneous communication- customers can often contact you and elicit an immediate response. Social media interaction can be just…