The world around us is full of colour, and the way humans perceive colour is nothing short of fascinating. Colour is a part of light that reflects off an object. Different colours separate and reflect

Best (And Worst) Publicity Stunts We’ve Ever Seen

Publicity stunts are amazing for businesses. These planned events generate free press coverage, allow c

From a rigorous tug on the heartstrings to nice and easy Christmas hashtags, there are so many ways to inject some fun into your marketing campaigns this festive season. Not only will this help up your

Any artist will tell you that selling art is not easy. Whether they’re struggling to make ends meet or are an established name in the industry, there isn’t one that will tell you selling your own work is

We've all come into contact with an MLM, or multi-level marketing company and, in many cases, you may have purchased goods from an MLM agent or distributor. In short, MLM or multi-level marketing is a

So, you’ve come up with a brilliant idea that you think has the potential to change the world? Or you’ve created a product you think will sell like hotcakes? If you’re a bright spark with a determined natur

With unemployment rates at the highest they’ve been in five years[i], people are being pushed to look at their skills and what they can do to earn money outside of t

There are times in your marketing career where you will naturally question the ethics of a campaign, or may even be involved in something that is deemed unethical. Try as you might, it can be unavoidable,

In these uncertain times, it’s more important than ever to up your marketing game and attract more customers – especially when you are in the hospitality sector. For pubs, it’s easy to hit a midweek ‘slum

There is no denying that the Covid-19 global pandemic has changed all facets of life for people across the globe. Healthcare, education, and government have all had to react quickly and in unique ways