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The roller banner can bring so many benefits to a business, event, conference, trade show and so on that it is hard to imagine why you would not invest in one. With great eye-catching design, they can really make your business stand out.
But, they can also make your business stand out for the wrong reasons. How many times have you seen banners and roller banners frayed around the edges and flapping about in the wind? This is not drawing attention to a business, but rather drawing attention to the material that is failing miserably in an environment for which it was not intended.
And this is why you must choose the right marketing tools for the right job.
In order to get the best from your banner, there are a few factors of which you need to be aware. Refreshingly, in some ways, this is not just about budget because if you want your banner to do splendid things, such as withstand the weather then you simply must choose the best quality material, which as you would expect, will cost more.
The factors that will help determine the right roller banner for you:
There is a direct correlation between price and quality when it comes to banner stands, more so if you are planning on using the banners outdoors – even if this is going to be once – as the weather can easily destroy a roller banner:
Material – many businesses use their banner stand outside and there is a difference in the quality of the material, as well as the roller banner itself in most cases. The material used is far more robust and far thicker too, without compromising on the quality of the print.
Base – the base of the roller banner will obviously need to be heavier too, thus a weighted base can make the difference between the roller banner staying put or falling over in the first gust of wind.
Yes… providing you are prepared to spend the money and time choosing the right roller banner for the job. Consider what you want to use it for, and why you need it. You might also want to question if the roller banner is the right piece of kit. If you are convinced that it is, you will need to ensure you choose the right quality product too.