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James Birch

James Birch
Author

James Birch is the sales and marketing manager at Colour Graphics. He is an expert in printed marketing materials

  1. Marketing team

    The importance of avoiding unethical advertising practices

    There are times in your marketing career where you will naturally question the ethics of a campaign, or may even be involved in something that is deemed unethical. Try as you might, it can be unavoidable[...]

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  2. Bar at a pub

    Top Pub Promotion Ideas

    In these uncertain times, it’s more important than ever to up your marketing game and attract more customers – especially when you are in the hospitality sector. For pubs, it’s easy to hit a midweek ‘slum[...]

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  3. QR Codes

    Innovative Uses for QR Codes

    Unless you have been hiding under a rock for the last few years, you will have probably heard that QR Codes are becoming the latest technology trend. But what are  QR codes used for, exactly, and[...]

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  4. menu

    OUR TOP TIPS FOR CREATIVE MENU DESIGNS

    Ever wondered what makes you attracted to certain menus? The food you choose from a menu is influenced by a lot more than just the food itself! Let us look at how creating[...]

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  5. Students

    Essential Higher Education Marketing Strategies

    Thanks to modern life, the world of higher education marketing is moulding into a completely new spectrum. Here we discuss the essential higher education marketing strategies that are boosting enrolment[...]

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  6. Developing an identity for your home-based business

    Developing an identity for your home-based business

    As you get started with your small home-based business, you might think that you can afford to put branding off for the future. After all, you should just get down to work, right? Wrong.

    Failing[...]

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  7. Customer retention

    Customer retention - how to create long-lasting relationships with your customers

    You’ve worked hard, gotten past the objections, and you’ve landed a customer. Whether they are your first customer or your ten-thousandth, what’s the most critical factor now?

    Keeping them[...]

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  8. How to do Large Format Print

    How to do Large Format Print

    Go big or go home right?

    If you’re using a big canvas in a big space to communicate your message you’d think that it’s all a[...]

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  9. Backlit poster

    What are Backlit Posters?

    You know when you’re walking into a cinema screen and you pass all the posters for the upcoming superhero extravaganza, Disney adventure or mind warping horror?[...]

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  10. Printing

    How to do banner printing

    Banner printing is fabulous. You see it everywhere - advertising brunch with bottomless prosecco, paintball and even wedding fairs. 

    [...]

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  11. Correx

    What is Correx?

    Correx is a lightweight, weatherproof corrugated polypropylene board.

    Just like Foamex, it is hard wearing, affordable[...]

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  12. Why Use PVC Banners?

    Why Use PVC Banners?

    PVC - or polyvinyl chloride - is pretty versatile stuff. It can be used for a tremendous range of consumer and industrial items. Window frames, shower curtains, indoor[...]

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