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James Birch

James Birch
Author

James Birch is the sales and marketing manager at Colour Graphics. He is an expert in printed marketing materials

  1. wooden letters in one of the best fonts for advertising

    The Best Fonts for Advertising

    Every choice you make in advertising is a vital one. From colours and images to slogans and brand names, there are many marketing[...]

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  2. a colour wheel showing the difference between RGB and CMYK

    The Difference Between RGB and CMYK

    The world around us is full of colour, and the way humans perceive colour is nothing short of fascinating. Colour is a part of light that reflects off an object. Different colours separate and reflect[...]

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  3. billboards advertising publicity stunts

    Best (And Worst) Publicity Stunts We’ve Ever Seen

    Best (And Worst) Publicity Stunts We’ve Ever Seen

    Publicity stunts are amazing for businesses. These planned events g[...]

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  4. shopping-bags-with-sale-text

    Fun Marketing Ideas For The Festive Season

    From a rigorous tug on the heartstrings to nice and easy Christmas hashtags, there are so many ways to inject some fun into your marketing campaigns this festive season. Not only will this help up your[...]

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  5. woman sat in front of artists easel with painting palette

    How To Start A Business Selling Your Own Artwork

    Any artist will tell you that selling art is not easy. Whether they’re struggling to make ends meet or are an established name in the industry, there isn’t one that will tell you selling your own wor[...]

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  6. The Psychology Of Colour

    The Psychology Of Colour

    Colour is a very important aspect of the world we live in, and has a powerful effect on people. Different shades can alter actions, influence thoughts, communicate information, evoke certain feelings[...]

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  7. Advertising boards in a busy square

    The Biggest Lies In Advertising History

    It's widely known that you shouldn't take ads too seriously, yet still, we hear about companies taking advantage of consumers through their advertising. The average person sees around 6,000 to 10,000[...]

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  8. MLM Marketing

    The MLM Marketing Trap

    We've all come into contact with an MLM, or multi-level marketing company and, in many cases, you may have purchased goods from an MLM agent or distributor. In short, MLM or multi-level marketing is[...]

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  9. Advertising slogans that sell

    Advertising slogans that sell - and how to create your own

    We are literally surrounded by advertising. It's prevalent in all the media we consume from newspapers and other publications to television and social media. It’s even plastered all over the sides o[...]

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  10. Best new business ideas

    The best new business ideas for 2021

    So, you’ve come up with a brilliant idea that you think has the potential to change the world? Or you’ve created a product you think will sell like hotcakes? If you’re a bright spark with a determined natur[...]

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  11. Outrage marketing Why Shock Sells

    Outrage marketing: why shock sells

    Any press is good press - a mantra that is heavily relied upon when it comes to outrage marketing (which you might know as ‘shock advertising’). Can you remember the last social post by a brand tha[...]

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  12. Artist working on online prints

    How to get started selling your art online

    With unemployment rates at the highest they’ve been in five years[i], people are being pushed to look at their skills and what they can do to earn money outside o[...]

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