James Birch

We are literally surrounded by advertising. It's prevalent in all the media we consume from newspapers and other publications to television and social media. It’s even plastered all over the sides o[...]

So, you’ve come up with a brilliant idea that you think has the potential to change the world? Or you’ve created a product you think will sell like hotcakes? If you’re a bright spark with a determined natur[...]

Any press is good press - a mantra that is heavily relied upon when it comes to outrage marketing (which you might know as ‘shock advertising’). Can you remember the last social post by a brand tha[...]

With unemployment rates at the highest they’ve been in five years[i], people are being pushed to look at their skills and what they can do to earn money outside o[...]

Paper has an endless list of uses. Whether it’s a matte paper used for drawing or glossy paper for a leaflet, each style of paper has a host of different weights, measurements, standards and more t[...]

There are times in your marketing career where you will naturally question the ethics of a campaign, or may even be involved in something that is deemed unethical. Try as you might, it can be unavoidable[...]

In these uncertain times, it’s more important than ever to up your marketing game and attract more customers – especially when you are in the hospitality sector. For pubs, it’s easy to hit a midweek ‘slum[...]

Unless you have been hiding under a rock for the last few years, you will have probably heard that QR Codes are becoming the latest technology trend. But what are  QR codes used for, exactly, and[...]

Ever wondered what makes you attracted to certain menus? The food you choose from a menu is influenced by a lot more than just the food itself! Let us look at how creating[...]

Thanks to modern life, the world of higher education marketing is moulding into a completely new spectrum. Here we discuss the essential higher education marketing strategies that are boosting enrolment[...]

As you get started with your small home-based business, you might think that you can afford to put branding off for the future. After all, you should just get down to work, right? Wrong.

Failing[...]

You’ve worked hard, gotten past the objections, and you’ve landed a customer. Whether they are your first customer or your ten-thousandth, what’s the most critical factor now?

Keeping them[...]