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James Birch

James Birch
Author

James Birch is the sales and marketing manager at Colour Graphics. He is an expert in printed marketing materials

  1. Advertising slogans that sell

    Advertising slogans that sell - and how to create your own

    We are literally surrounded by advertising. It's prevalent in all the media we consume from newspapers and other publications to television and social media. It’s even plastered all over the sides o[...]

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  2. Best new business ideas

    The best new business ideas for 2021

    So, you’ve come up with a brilliant idea that you think has the potential to change the world? Or you’ve created a product you think will sell like hotcakes? If you’re a bright spark with a determined natur[...]

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  3. Outrage marketing Why Shock Sells

    Outrage marketing: why shock sells

    Any press is good press - a mantra that is heavily relied upon when it comes to outrage marketing (which you might know as ‘shock advertising’). Can you remember the last social post by a brand tha[...]

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  4. Artist working on online prints

    How to get started selling your art online

    With unemployment rates at the highest they’ve been in five years[i], people are being pushed to look at their skills and what they can do to earn money outside o[...]

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  5. stack of paper

    Paper Weights & Sizes Explained

    Paper has an endless list of uses. Whether it’s a matte paper used for drawing or glossy paper for a leaflet, each style of paper has a host of different weights, measurements, standards and more t[...]

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  6. Marketing team

    The importance of avoiding unethical advertising practices

    There are times in your marketing career where you will naturally question the ethics of a campaign, or may even be involved in something that is deemed unethical. Try as you might, it can be unavoidable[...]

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  7. Bar at a pub

    Top Pub Promotion Ideas

    In these uncertain times, it’s more important than ever to up your marketing game and attract more customers – especially when you are in the hospitality sector. For pubs, it’s easy to hit a midweek ‘slum[...]

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  8. QR Codes

    Innovative Uses for QR Codes

    Unless you have been hiding under a rock for the last few years, you will have probably heard that QR Codes are becoming the latest technology trend. But what are  QR codes used for, exactly, and[...]

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  9. menu

    OUR TOP TIPS FOR CREATIVE MENU DESIGNS

    Ever wondered what makes you attracted to certain menus? The food you choose from a menu is influenced by a lot more than just the food itself! Let us look at how creating[...]

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  10. Students

    Essential Higher Education Marketing Strategies

    Thanks to modern life, the world of higher education marketing is moulding into a completely new spectrum. Here we discuss the essential higher education marketing strategies that are boosting enrolment[...]

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  11. Developing an identity for your home-based business

    Developing an identity for your home-based business

    As you get started with your small home-based business, you might think that you can afford to put branding off for the future. After all, you should just get down to work, right? Wrong.

    Failing[...]

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  12. Customer retention

    Customer retention - how to create long-lasting relationships with your customers

    You’ve worked hard, gotten past the objections, and you’ve landed a customer. Whether they are your first customer or your ten-thousandth, what’s the most critical factor now?

    Keeping them[...]

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