James Birch

Any press is good press - a mantra that is heavily relied upon when it comes to outrage marketing (which you might know as ‘shock advertising’). Can you remember the last social post by a brand tha[...]

With unemployment rates at the highest they’ve been in five years[i], people are being pushed to look at their skills and what they can do to earn money outside o[...]

Paper has an endless list of uses. Whether it’s a matte paper used for drawing or glossy paper for a leaflet, each style of paper has a host of different weights, measurements, standards and more t[...]

There are times in your marketing career where you will naturally question the ethics of a campaign, or may even be involved in something that is deemed unethical. Try as you might, it can be unavoidable[...]

In these uncertain times, it’s more important than ever to up your marketing game and attract more customers – especially when you are in the hospitality sector. For pubs, it’s easy to hit a midweek ‘slum[...]

Unless you have been hiding under a rock for the last few years, you will have probably heard that QR Codes are becoming the latest technology trend. But what are  QR codes used for, exactly, and[...]

Ever wondered what makes you attracted to certain menus? The food you choose from a menu is influenced by a lot more than just the food itself! Let us look at how creating[...]

Thanks to modern life, the world of higher education marketing is moulding into a completely new spectrum. Here we discuss the essential higher education marketing strategies that are boosting enrolment[...]

As you get started with your small home-based business, you might think that you can afford to put branding off for the future. After all, you should just get down to work, right? Wrong.

Failing[...]

You’ve worked hard, gotten past the objections, and you’ve landed a customer. Whether they are your first customer or your ten-thousandth, what’s the most critical factor now?

Keeping them[...]

Go big or go home right?

If you’re using a big canvas in a big space to communicate your message you’d think that it’s all a[...]

You know when you’re walking into a cinema screen and you pass all the posters for the upcoming superhero extravaganza, Disney adventure or mind warping horror?[...]