James Birch

Colour is a very important aspect of the world we live in, and has a powerful effect on people. Different shades can alter actions, influence thoughts, communicate information, evoke certain feelings[...]

It's widely known that you shouldn't take ads too seriously, yet still, we hear about companies taking advantage of consumers through their advertising. The average person sees around 6,000 to 10,000[...]

We've all come into contact with an MLM, or multi-level marketing company and, in many cases, you may have purchased goods from an MLM agent or distributor. In short, MLM or multi-level marketing is[...]

We are literally surrounded by advertising. It's prevalent in all the media we consume from newspapers and other publications to television and social media. It’s even plastered all over the sides o[...]

So, you’ve come up with a brilliant idea that you think has the potential to change the world? Or you’ve created a product you think will sell like hotcakes? If you’re a bright spark with a determined natur[...]

Any press is good press - a mantra that is heavily relied upon when it comes to outrage marketing (which you might know as ‘shock advertising’). Can you remember the last social post by a brand tha[...]

With unemployment rates at the highest they’ve been in five years[i], people are being pushed to look at their skills and what they can do to earn money outside o[...]

Paper has an endless list of uses. Whether it’s a matte paper used for drawing or glossy paper for a leaflet, each style of paper has a host of different weights, measurements, standards and more t[...]

There are times in your marketing career where you will naturally question the ethics of a campaign, or may even be involved in something that is deemed unethical. Try as you might, it can be unavoidable[...]

In these uncertain times, it’s more important than ever to up your marketing game and attract more customers – especially when you are in the hospitality sector. For pubs, it’s easy to hit a midweek ‘slum[...]

Unless you have been hiding under a rock for the last few years, you will have probably heard that QR Codes are becoming the latest technology trend. But what are  QR codes used for, exactly, and[...]

Ever wondered what makes you attracted to certain menus? The food you choose from a menu is influenced by a lot more than just the food itself! Let us look at how creating[...]