Every choice you make in advertising is a vital one. From colours and images to slogans and brand names, there are many marketing[...]

The world around us is full of colour, and the way humans perceive colour is nothing short of fascinating. Colour is a part of light that reflects off an object. Different colours separate and reflect[...]

Best (And Worst) Publicity Stunts We’ve Ever Seen

Publicity stunts are amazing for businesses. These planned events g[...]

From a rigorous tug on the heartstrings to nice and easy Christmas hashtags, there are so many ways to inject some fun into your marketing campaigns this festive season. Not only will this help up your[...]

Any artist will tell you that selling art is not easy. Whether they’re struggling to make ends meet or are an established name in the industry, there isn’t one that will tell you selling your own wor[...]

Colour is a very important aspect of the world we live in, and has a powerful effect on people. Different shades can alter actions, influence thoughts, communicate information, evoke certain feelings[...]

It's widely known that you shouldn't take ads too seriously, yet still, we hear about companies taking advantage of consumers through their advertising. The average person sees around 6,000 to 10,000[...]

We've all come into contact with an MLM, or multi-level marketing company and, in many cases, you may have purchased goods from an MLM agent or distributor. In short, MLM or multi-level marketing is[...]

We are literally surrounded by advertising. It's prevalent in all the media we consume from newspapers and other publications to television and social media. It’s even plastered all over the sides o[...]

So, you’ve come up with a brilliant idea that you think has the potential to change the world? Or you’ve created a product you think will sell like hotcakes? If you’re a bright spark with a determined natur[...]

Any press is good press - a mantra that is heavily relied upon when it comes to outrage marketing (which you might know as ‘shock advertising’). Can you remember the last social post by a brand tha[...]

With unemployment rates at the highest they’ve been in five years[i], people are being pushed to look at their skills and what they can do to earn money outside o[...]