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Business cards are an
often-overlooked tool when it comes to marketing your business, but in this age
of digital communication, the humble business card is just as essential as
partners and clients value face-to-face conversation, and it’s just as
essential to have the right people out there networking and selling your
business ‘in the real world’ as it is having beautifully designed adverts.
When you’re out there
selling your business, the business card is the go-to weapon in your utility
belt. All the essential information is right there, and it becomes the key that
unlocks the door to future communication and (hopefully) mutual success.
However, people who
network on a regular basis receive hundreds of business cards, and no matter how good your connection was, your card can easily get
lost in amongst all the others. A properly designed one though, will catch the
eye instantly. Here, we look at seven ways your card can stand out from the
It sounds obvious,
but it’s a mistake too many people make. By not checking every little detail,
you essentially waste every card you print. A typo on an email address, an
incorrect phone number or just factually incorrect information renders your
card worthless and it can prevent potential business coming your way.
While getting cards
produced can be relatively cheap, the true expense can be the amount of
business lost if what you thought was a ‘sure thing’ doesn’t get in touch with
As well as getting
all the wording correct, make sure the design is exactly how you wanted it to
be either. Distinctive, consistent branding is essential for don’t settle for
‘good enough’ and make sure your company logo stands out.
You’ll want a
business card that works in tandem with your other promotional materials, your
website and even the front door of your building if necessary. This will make
it far easier for the recipient of your business card to remember exactly who
If necessary, you may
feel the need to consult a graphic designer, but think about your business card
as an ambassador for your brand. With this in mind, make sure the colours you
use reflect the industry you work in. If your service is more specialist, will
you need to use a photograph? If you’ve undergone a rebrand and want to get
your logo out there, consider having just your new logo on one side of the
card. From swish corporate designs, to flowery artistic affairs, make your card
a reflection on what your business aspires to be.
Being bold in this
instance doesn’t mean having a bold typeface. Consider making your business
card truly unique. While the standard business card shape is wallet-friendly,
why not experiment with different textures and styles?
Having a unique shape
can reflect what your business is all about - why not put it in the shape of
your main product? If you really want to flex your creative muscles, you can
produce business cards that serve other functions too - like a phone stand or
handy box. Try and find a way to make it desk friendly, that way, your card
could be something someone looks at every single day.
Make your business
card double-sided and give yourself room to flex your creative muscles. Why
have a plain white background when you can have your company logo, or more
information, on the other side?
There are a few
things to keep in mind when it comes to the printing of business cards, just as
there are with any other piece of printed material.
Keep your wording
away from the edge of the trim (at least 5mm) - you don’t want anything
important - like the start of your telephone number being cut off.
Colour Graphics can
produce business cards in their beautiful
natural form, with a matt laminate or with a matt laminate plus spot UV gloss
didn’t spend all that time perfecting the design to have it not feel right at
the touch, so experiment with texture. Get something that people want to look
at and want to hold.
Whatever design you
go for, make sure you’re completely satisfied with the end product. After all,
this is you and your business that you’re promoting, so why settle for anything
less than perfect?