June 2017

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The Psychology of Typography – What is in a Font?

Marketing & Advertising, Tips

If you ask people what they think of the typeface ‘comic sans’, you’re pretty much guaranteed an hour-long debate. It’s a typeface that nobody seems to like or want anywhere near them. There are many typefaces that are reviled and loved in equal measure. Which is why choosing the right typeface to represent your business […]

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Letter and Envelope

5 Creative Ideas for Your Next Direct Mail Campaign

Marketing & Advertising, Tips

Direct mail campaigns are targeted promotional activities that get right to your customer. But sending mail to a database of customers is does not guarantee success. Like other promotional campaigns, it needs to be well thought out and designed. This needs to be backed by a strategy that clearly shows what return on investment you […]

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